naBERA-CTA supports move of the chemicals industry to digital sales models

E-commerce is reaching the chemical industry and naBERA-CTA is taking an active role in this process.

Although to this day online sales represent only a minor part of the huge global chemicals market, there is little doubt that the industry is on the verge of fully embracing digital sales channels as part of their future sales processes.

E-commerce offers broader market reach, improved sales effectiveness, and the opportunity to create competitive advantage and enhance customer loyalty. Providing customers with a 24/7 online option responds to the rapidly changing buyer expectations.

However, there are some challenges: The right digital model must be selected, starting from the question of using an external marketplace or setting up an own corporate web-shop. The new online channels must then be integrated into the traditional sales processes, and the organization needs to be adapted to ensure a smooth performance across all channels.

naBERA-CTA partners bring a deep understanding of chemicals sales, competence in strategy and organizational consulting, and project experience in e-commerce. We can help you to find the right digital solution for your business, and to implement it successfully.

So, if you want to go digital, let’s talk!